MARCH MADNESS: Why the Real Estate Market Heats Up This Time of Year
By Brenda Cuoco, Brenda Cuoco & Associates Real Estate Brokerage
Published Longmeadow Neighbors (March 2025)
WHY DOES THE MARKET SURGE IN MARCH?
Warmer Weather Brings More Activity
After months of cold and unpredictable weather, March offers the first signs of spring, making home shopping more appealing. Buyers are eager to visit properties without braving icy roads or short daylight hours. Sellers also benefit from better curb appeal as snow melts away and lawns start to green up.\
More Homes Hit the Market
Many homeowners wait until after the holidays and winter slowdowns to list their properties. March is when inventory begins to climb, giving buyers more options and creating a competitive atmosphere. More choices mean more transactions, fueling market momentum.
Families Plan for Summer Moves
For families with school-aged children, March is the perfect time to start the home-buying process. Closing in late spring or early summer allows them to move before the next school year, reducing disruptions.
Buyers Are Motivated by Low Interest Rates & Tax Refunds
Historically, many buyers use their tax refunds as down payments or closing cost assistance, adding financial motivation to act quickly. Additionally, mortgage rates fluctuate throughout the year, and those keeping an eye on interest rates may feel March is the time to lock in a good deal.
Competitive Spring Pricing
As more homes hit the market, sellers are pricing strategically. Well-priced homes in desirable areas can receive multiple offers, sometimes above asking price. This competition creates urgency for buyers, pushing them to act fast.
HOW TO LEVERAGE THE MARCH MARKET SURGE
For Sellers:
List Early – The sooner your home hits the market, the better. Early March sellers can attract serious buyers before inventory peaks in late spring.
Enhance Curb Appeal – A little fresh mulch, some colorful spring flowers, and a clean exterior go a long way in making a great first impression.
Price Competitively – While demand is high, overpricing can still turn buyers away. Work with a knowledgeable Realtor to determine the best listing price.
For Buyers:
Get Pre-Approved – With competition heating up, having a mortgage pre-approval gives you an edge when making offers.
Act Quickly – If you find a home you love, don’t hesitate. Well-priced properties don’t last long in the spring market.
Be Ready to Negotiate – Multiple-offer situations are common, so work with your Realtor to craft a strong, compelling offer.
EXPERT CONTRIBUTOR
BRENDA CUOCO,
Licensed in MA & CT
Brenda Cuoco & Associates
Real Estate Brokerage
413 333 7776
Brenda@WMassHomeBuyer.com
WMassHomeBuyer.com
Final Thoughts
March is the start of one of the busiest times in real estate. Whether you’re looking to buy or sell, understanding the seasonal trends can help you make informed decisions and maximize your success.
The key is preparation—having the right strategy in place ensures you’re not left on the sidelines of this year’s real estate madness.
Thinking about making a move this spring? Let’s connect and put together a winning game plan!
Articles from this Author
