Advertise Locally
If you’re a business seeking to raise brand awareness in residential areas, start with us.
By sponsoring one of our magazines, you’re helping us spread positivity and helpful information to thousands of readers every month. Our loyal readers appreciate what you do – and they love returning the favor by supporting you. We’re bridging the gap between businesses and residents by featuring your brand next to local content. Readers are loyal to businesses that share their values.
Advertising with our publication tells your neighbors that you support the local community and everyone who calls it home. As one of our magazine sponsors, you have the opportunity to strategically position your brand alongside this positive and uplifting content on a monthly basis.
Our publications reach markets with the most discretionary income and the highest rates of home ownership. These audiences are more likely to read our magazines and, in doing so, see your sponsorship of the local publication. Our readers are more likely to feel secure about their ability to ride out current and future bumps in an economy. When consuming at near-pre-recession levels during tougher times, they are more selective and tend to stick with brands they know and trust.
Here are a few reasons why branding your business through local content makes a big difference:
Local stories bring people together: we take great pride in sparking these new relationships and forming bonds between neighbors in the community
Readers support our sponsors: our readers enjoy supporting the local businesses who make our magazines possible – and this saves our clients valuable time which they can spend on their other key responsibilities
Local = Loyal: our readers are loyal to businesses that share their values
Awareness and loyalty: become the go-to source for a product or service in the community
Organic growth: our ads build repeatable brand consistency that creates top-of-mind awareness in the community
The credibility factor: becoming a credible source in the neighborhood is a competitive advantage that will help grow your business
Print media is alive and well: we have a high open-rate with targeted distribution which offers excellent positioning for our clients’ ads
Combining print and digital advertising: we provide multi-channel advertising through print and media that is consistent with your messaging
Advertising opportunities
Content Sponsor
Have your name in 2 locations for TWICE the visibility!
Every month, we feature content contributed by local residents for each of our community magazines. Brand yourself alongside content that has the biggest visibility to the largest group of active readers. This means having your business stay on top of mind for local residents and other businesses who are key decision-makers. Content sponsorships range from sports to event listings, and opportunities are currently open for the Longmeadow Neighbors and Northampton Living magazines.
Magazine sections you can sponsor:
Local Sports
Calendar of Events
Community Corner
Kidz Corner
Recipe Section
Pet Corner
Table of Contents
Expert Contributor
A powerful way to educate the community!
Imagine if you're the only expert in the area talking about the work you do? By joining our community publications as an Expert Contributor, you will have exclusive rights to publishing informative content to our local residents. Sharing thought leadership content will position you as the key authority figure for your industry, helping to build trust and loyalty with local residents who are getting to know you. Get seen, be heard, and build rapport without the cold calls. Work smarter, not harder!
Perks of being an Expert Contributor:
You can submit up to four (4) articles per year about your industry
Educate readers to help them make an informed decision
Get a half-page or full-page advertisement that says “We own the market”
Get listed as the Exclusive expert in your field with your photo and contact information at the beginning of each issue
You will never lose the status of “Expert Contributor” as long as you’re a client, even though your competitors may want that status
Brand Advertisement
Let your campaign go to work!
With an active readership of approximately 3,000 homes per month, advertising in our community magazine is a great way to streamline your marketing and build local brand awareness. Your ad not only includes a wide range of budget-friendly print ad sizes, but also Facebook and Google display ads as part of the deal. Our expert designers will put together your pitch that resonates best with local residents so that you're seen across households in the comfort of their own homes. It's as easy as that!
Here are some options for our ad sponsor packages:
Google Display and Facebook ads
Sports ad sidebar and banner
2-page spread ad
Full page spread ad
2/3 page back cover ad
1/2 page horizontal or vertical ad
1/3 page horizontal or vertical ad
1/4 page horizontal or vertical ad
1/8 page horizontal or vertical ad