5 Quick Wins To Boost Your Digital Marketing
By Fungai Tichawangana, Artist Dynamix
Published in Northampton Living and Longmeadow Neighbors (March 2025)
Not every digital marketing tactic is created equal. I’ve found that some actions move the needle much farther – and sometimes for a lower cost.
Here are five suggestions I give my clients for quick wins in their digital marketing campaigns:
Optimize Your Google Business Profile
Google gives every business this free website. It’s often the first thing potential customers see when searching for local services. Clients often make buying decisions based on Google business profiles.
WHY THIS IS A QUICK WIN: Most businesses never claim or update their Google business profiles, so by working on yours, you’re already a step ahead.
Use Retargeting Ads to Stay Top-of-Mind
Most visitors to your website or social media won’t convert the first time. Retargeting ads (on Facebook, Google, and YouTube) remind these visitors of your business, encouraging them to come back.
WHY THIS IS A QUICK WIN: Retargeting increases ad conversion rates by up to 150%. These ads are cost-effective because they focus on people who’ve already shown interest.
Audit and Fix Your Website’s Most-Visited Pages
If you pay attention to your website analytics, you will often find that some pages get a disproportionate amount of traffic. These pages usually are old blog posts that don’t have your latest offers. Add updated info and calls-to-action on these pages.
WHY THIS IS A QUICK WIN: Google loves it when you update old pages, and this can increase their ranking. Small changes, like faster loading times or better calls-to-action, can lead to significant gains.
Target Niche Keywords for Quick SEO Wins
Search engine optimization can feel overwhelming, but targeting long-tail keywords, or specific search phrases, gives you quick visibility in local searches. Use tools like Ubersuggest, Semrush, or AnswerThePublic to find phrases your customers search for, then optimize your content for these keywords.
WHY THIS IS A QUICK WIN: Niche keywords often have less competition, making them easier to rank.
Claim or Update Local Listings Beyond Google
While Google is the giant, platforms like Yelp, Bing Places for Business, and Apple Maps also drive traffic and credibility. A consistent presence across these platforms strengthens your visibility.
WHY THIS IS A QUICK WIN: Eighty-five percent of consumers trust online directories when researching local businesses. When your business info appears consistently across different directories, it helps you rank higher for local searches.
EXPERT CONTRIBUTOR
Fungai Tichawangana
Artist Dynamix and Inc413
4132008870
fungai@artistdynamix.com|
artistdynamix.com
inc413.com
To boost your online presence, each of these tactics focuses on high-impact, relatively low-effort opportunities that deliver measurable results.
If you’re wondering, “Where do I find the time for all this?” then get in touch and let us handle your Google profile, ads, search engine optimization, and listings.
Book a free consultation here: artistdynamix.com/31consult
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