Magazine Archive

Magazine Archive

Garrick Perry: A Force for Good
Northampton Living Reider Media Northampton Living Reider Media

Garrick Perry: A Force for Good

In Northampton’s heyday, the city pulsed with music. Main Street was a treasure map for aspiring performers and loyal fans, a trail of gold coins from the Iron Horse to the Pearl Street Nightclub to the Calvin Theatre. And with a built-in support system for bands, there was bounty aplenty for everyone.

Garrick Perry, better known as “Force,” arrived on the scene in the early 2000s. He joined the local hip hop/reggae band the Alchemystics in 2004 and formed a group of MCs called the Problemaddicts two years later. Soon he began managing Bishop’s Lounge – the only late-night venue that remains open in Northampton – a bar he envisioned as the city’s “Cheers.”

“I spent a lot of time community building,” he explains. “A number of friends joked that I was sort of like the Night Mayor.”

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Northampton Living’s Publisher Named Ambassador of the Year
Northampton Living Reider Media Northampton Living Reider Media

Northampton Living’s Publisher Named Ambassador of the Year

When Daniel Reider moved to the area in November 2019, he didn’t know a soul in Northampton. After a 12-year career with the National Basketball Association overseeing international television programming, he had a network that spanned the world. Yet he longed to be part of a close-knit community.

In January 2020, Reider started to approach sponsors for Northampton Living, the first local magazine that would put its residents on the cover and give the community the royal treatment. Though the pandemic delayed its launch, the magazine debuted that October. Less than 3 years later, he was named Ambassador of the Year by the Greater Northampton Chamber of Commerce.

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Dream House: Valley Home Improvement Does Inspired Work in the Community
Northampton Living Reider Media Northampton Living Reider Media

Dream House: Valley Home Improvement Does Inspired Work in the Community

Before Steve Silverman moved to Florence, he set a few intentions. He and his wife would trade the Cape Cod shores for acres of farmland. He would “pick up a tool belt and make a hobby into a career.” Maybe he’d be a builder.

In 2004 the couple rented a house and gave themselves one year to buy a home. That September, they headed to the Three-County Fair to celebrate Labor Day. That’s where Silverman came across a posting for a 45-acre horse farm. Within a week, he’d signed a purchase and sale agreement. Now it was time to find work.

When he walked into Valley Home Improvement (VHI) that month, he and the company president, Nelson Shifflett, realized they had attended the same high school on the Cape. Then Shifflett said something even more surprising: “One day I’m going to sell my company and you could be the buyer.” He looked in Silverman’s direction, and Silverman peered over his shoulder, wondering who had entered the room. Then he turned back to his new boss, who now shook the hand of his future successor.

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A Cable TV Exodus
Northampton Living Reider Media Northampton Living Reider Media

A Cable TV Exodus

Am I the only one that thinks that cable companies are a bunch of thieves? Actually, I know I’m not. I hear the same thing from my clients all the time. But this is getting out of hand. Every other day, I see someone make a post about it, or I get a call from someone who is fed up with their cable bills. While the numbers are not exact, from my experience, monthly bills are ranging from $230-$290 a month! That's insanity.

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