Magazine Archive
Magazine Archive
Blazing a Trail: How a Local Realtor Cornered a Niche Market
My career has always centered on railroads – marketing rail freight and managing the operations of several transloading facilities in the northeast. In 1994 a regional publisher who admired my background in railroad history contracted me to write three books on the conversion of former railroad corridors into trails. The books were hits, but some people were still fearful or angry about trail conversions. I couldn’t understand why and wanted to help. I became an advocate for the conversions and helped to organize local “Friends of the Trail” groups. Eventually, I was hired by Rails-to-Trails Conservancy (RTC) and worked for them for seven years in policy development at the state level. I like to say that I am a battle-hardened veteran of nearly every rail-trail war within 150 miles of Northampton. When RTC left the region, I became a realtor with a related niche: I sell houses near rail trails. The primary reason people opposed trail conversions was a decrease in property value. But I’m very successful in my specialty. You could say I’ve cornered the market.
We’ve entered the 3rd stage of truth
Most of you know me as the Realtor® specializing in the sale of houses near rail trails, but many of you probably don’t know my background in the efforts to create an interconnected network of rail trails throughout the northeast. In 1994, while working for the railroad, managing large-scale transloading facilities, I was invited by a regional publisher to write a series of recreational guide books about the developing network of rail trails.
Sellers’ Market vs Buyers’ Market: What Does it All Mean?
From time to time you’ll hear the term “Sellers’ Market.” Or maybe you’ll notice a house for sale sign in your neighborhood and then the next day it might have a sign-rider on it saying, “Under Contract” or “Sale Pending.” And you’ll think, “Wow, that didn’t take long.” What does the term Sellers’ Market mean?
Special, Protected, and Even 3rd Places
Do you ever wonder why our beautiful valley looks a bit different from other similar river valleys? From a high-altitude vantage point, one thing that sticks out is that most mountain ranges in North America run north to south. Here, however, the local mountain range runs east to west. I like to say that this influences our relationship with the land. The culture of this area is driven by land preservation.
Small town charm, big picture thinking
I became a Realtor in 2003—with a special niche. The most successful Realtors are those who have an identifiable niche, or even two. I specialize in the sale of houses near to biking and walking trails or other conservation lands. I also specialize in antique or historic houses, particularly those near village center locations. And, of course, lesson number one for niche marketing is to stand out from the crowd.