Peter Loizzo, the owner and operator of By Design Landscape Concepts has lived in Longmeadow all his life, and after he received his degree in Environmental Design and Plant and Soil Science, it was only logical that he start his business and further beautify the town he raised his family in.

Since 1989, By Design Landscape Concepts has been transforming landscapes all over the Pioneer Valley, but for Peter, it’s more than a job.