Article published in Northampton Living
(June 2023)

I recently received a panicked email from a potential client who told me that one of their competitors may be taking legal action against them. The reason? Both companies share the same business name in the same industry.

Brand identity is a critical aspect of any business, and it's essential to ensure that you're not infringing on any existing trademarks or brand names when starting a new company. My potential client’s situation could have been avoided if their company had examined their brand and competition from the start.

Here’s why it's crucial to work with a professional to safeguard your brand:

• Avoid legal issues. Failure to conduct a proper brand check could lead to potential legal issues and costly lawsuits.

• Protect your brand. Conducting a brand examination can help you identify any potential infringements or conflicts with existing trademarks, allowing you to take the necessary steps to protect your brand.

• Know your market. A brand examiner can help you gain a better understanding of your market and identify areas of opportunity to effectively position your brand.

• Stand out. A professional brand examiner can help you identify ways to differentiate your brand from competitors and stand out in your market.

• Build smart from the start. A professional brand examiner can help you establish a strong brand foundation from the start, which can save you time, money and resources in the long run.

These are only some of the reasons why it’s important to prioritize the identity of your brand. But you don’t have to do it blindly. You’ve already put your heart and sweat into actualizing your company. Letting a pro guide you from here could be the best business decision you’ve ever made.  

Book a Power Hour with me and let’s sort this mess out, shall we!?

More contributions from Talyn Rahman-Figueroa