JANEL JORDA CELEBRATES THE 20TH ANNIVERSARY OF HER BUSINESS AND HER MARRIAGE

By Melissa Karen Sances

(Published in Northampton Living January 2025)

A lone clothesline stretched from Janel Jorda’s driveway to her Aunt MaryAnn’s. It sagged under the weight of two families’ wardrobes, but it was sturdy, too, holding a place for her five siblings and eight cousins. Her father made sure of it. A state prison guard in Pennsylvania, he stretched his paycheck across two households, and if he had a little extra, he’d slip it to a man in need at Sunday Mass. “I always took in my parents’ examples of kindness,” says Jorda, who now owns a digital media company in western Massachusetts. “When I started Web-tactics, I wanted to do well but I also wanted to do good.”