Written by Seth Stutman

Peter Loizzo, the owner and operator of By Design Landscape Concepts has lived in Longmeadow all his life, and after he received his degree in Environmental Design and Plant and Soil Science, it was only logical that he start his business and further beautify the town he raised his family in.   

Since 1989, By Design Landscape Concepts has been transforming landscapes all over the Pioneer Valley, but for Peter, it’s more than a job.

“My passion for the landscape and nursery industry started when I was a young boy. As an Italian immigrant, my grandfather came to this country in the 1940s and through hard work and dedication to his passions, created one of the most well-known and sought-after nurseries in the area. My free time as a child was spent visiting the nursery, pretending to drive the tractors and playing on the bales of peat moss. I fell in love with the smells of the grass seed, burlap, potting soil and geraniums,” said Loizzo.  

When creating a landscape for a client, Loizzo considers many elements and combines the vision of his clients with his knowledge of native plants, natural stone and the integration of man-made products.  By blending natural resources, personal preferences and horticultural expertise, By Design Landscape Concepts enables clients (and the planet) to enjoy their outside spaces.

It’s easy to see Peter’s passion for design - and it’s evidenced in the properties that he has revitalized right in his hometown.

“It is my original love of nature that drives my passion for creating landscapes. My knowledge of today’s climate and environment while utilizing natural hardy plants and trees surrounded by stone, will always prevail.”

“I have been a part of the Longmeadow community all my life. I grew up in Longmeadow, attended all of my schooling in Longmeadow, created and raised a family in Longmeadow, and it is the community I returned to start my business. The Neighbors of Longmeadow are the people who entrusted me when I first started this journey, and 35 years later continue to share in my passion and love of nature.” - Peter L. Loizzo, Owner & Operator, By Design Landscape Concepts